The potential of Auracast™ goes far beyond simple amplification on a person on a stage.
Because it is a digital broadcast technology a transmitter can be set up to provide multiple audio streams simultaneously, opening up a world of “layered” experiences.
For example, a conference centre can broadcast the main stage audio on Channel 1, a Spanish translation on Channel 2, and a “Simplified Audio” track (with reduced background music) on Channel 3 for those with sensory processing sensitivities.
All these streams are available via a single scan of a QR code.
We have experienced this at the 2025 EUHA Congress in Nurenburg. Plenary sessions were given in German or English. Say a seminar was in German, delegates wanting to listen to the English translation could choose to do by selecting it from their Auracast Assistant app. This works in the same way that you can choose between different television channels: one button push and you’re there.
In hospitality, the “What is Possible” list is even longer.
Silent Sports Bars are a prime example. Instead of one loud game dominating the room, a bar can broadcast the audio for four different matches simultaneously.
Patrons simply tune their earbuds to the screen they are watching.
Running a pub quiz, a bingo night, or a barn dance? An Auracast microphone like the MultiMic+ can be clipped on to a lapel and pick up the speaker’s voice. Those with Auracast-enabled headsets and hearing aids can hear with clarity, and no additional equipment is needed.
As these small Bluetooth microphones fit in a pocket, they are highly portable, so the technology works for book groups, lectures, and other meetings where a venue doesn’t have an assistive listening system… yet.
In gyms, the “What to look out for” is no longer a TV with subtitles; it’s a TV that talks to your workout playlist. This multi-channel capability allows venues to cater to diverse audiences within the same physical footprint, maximising the utility of every square metre.
Auracast can also work for Augmented Tours in museums and galleries. It is possible to set up “follow-me” audio trails using Bluetooth LE Audio.
As a visitor walks near an exhibit, their device picks up a localised broadcast providing deep-dive information about the art.
Because the technology supports high-fidelity stereo sound, it is also perfect for “immersive” experiences, such as descriptive narration in art galleries or “director’s commentary” during live performances.
In a theatre, sound desks can customise what people will hear from the Auracast, focusing on voices. This will help people wanting a dialogue boost, or proud parents wanting to hear their children’s choir over and above the orchestra. Contact Manchester is one of the early pioneers of this, and its work is detailed here.
Auracast can help with everyday interactions in places such as ticket offices, banks, checkouts and courtrooms. While many venues already have Telecoils installed, these can be prone to electrical interference or have staff who don’t know how they work or if they are switched on. Auracast, on the other hand, offers crystal clear audio … and it is possible for it to be password-protected so that only those with the correct login details can pick up the transmission. This is essential in secure settings, including the courtroom or when asking a teller in a bank to access your account.
Better is one company that is pioneering such initiatives, and we have blogged about it here.
Auracast can also transform public address system announcements: railway stations and airports can be some of the busiest places, noisy and with many distractions. Being able to hear platform alterations or boarding gate details can be tricky at the best of times, for anyone with any hearing ability, let alone those who need assistive devices.
Thankfully, trials are taking place: Bristol Temple Meads railway station is pioneering Auracast for its passengers, while two gates at Frankfurt Airport have been kitted out with the technology. And in Germany, a whole fleet of trains will enter service from 2028 with Auracast-enabled carriages. The future is arriving!
Auracast offers many possibilities and every venue can find uses for it.
If you’re unsure as to how Auracast could help you, why not contact Phil for an informal chat?
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