A firmware update to Panasonic’s TV range means even more sets now offer Auracast as standard.
The company has already started to deploy the Bluetooth LE Audio standard into its ranges: this time last year it was unveiling the Technics EAH-AZ100 True Wireless earbuds. Using the LC3 codec for low-latency audio, they are compatible with Google’s Fast Pair, making it easy to connect to devices.
Now, it is taking this a step further by updating its televisions to offer Auracast as standard across its premium TV range. This is another leap forward in integrating Auracast into everyday life, but we wish Panasonic would make this commitment across its entire range, not just its premium sets.
Auracast requires a Bluetooth 5.2 codec, and models such as the entry-level TB-40S45AEY ship with Bluetooth 5.0. This means no firmware update can enable Auracast support.
Announcing the update, Panasonic said: “The implementation of new features like Auracast Bluetooth technology not only offers clear advantages for users, such as effortless connectivity between multiple devices and improved flexibility, but also underscores Panasonic’s commitment to sustainability.
“Software updates ensure that compatible operating systems on older TV models are always up to date.”
Which Panasonic TVs are being updated to include Auracast?
The sets included in the software update are from the 2024 and 2025 Panasonic ranges: Z95B, Z95A, Z93A, Z90B, Z90A, Z85A, W95B, W95A, W93B, W93A, and W90A.
But … customers need clear labelling as to whether a set has Auracast or not
We were alerted to the software update via a post on FlatPanels HD, which also included links to each set and the available sizes.
We have found a press release on this on Panasonic’s German website, but cannot find it on its UK or US websites; a query sent to its press office remains unanswered.
A search of Panasonic’s website for Auracast comes up blank: “We could not find anything for ‘Auracast’” its search box tells us. The link provided in the press release for more information does not mention Auracast.
In short, it’s an announcement that isn’t followed through on, leaving consumers in the dark.
This is not uncommon. Samsung and LG are also a little coy about which models include Auracast, while retailers are not displaying this information. It’s even worse when retailers only state ‘YES’ or ‘NO’ on whether a set has Bluetooth.
As more Auracast-enabled devices enter the market, we need clearer information on the status of each item available for sale. We cannot have a situation where consumers have to thoroughly research before buying.
In the case of the Panasonic firmware update to its 2024/25 ranges, it’s one thing to say that Auracast will be available and another to assume people will download it. This feature needs to be front and centre in product descriptions and available on websites.
We need better information from retailers about their products.
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