Professionals working in Pro AV are being invited to a new masterclass exploring how to design and sell real-world Auracast broadcast audio systems.
The Pro AV Masterclass: Designing & Selling Auracast Solutions aims to help systems integrators, resellers, and consultants understand the growing opportunities created by the next generation of Bluetooth broadcast audio.
It takes place on Wednesday, 5 November from 4pm Central Time (10pm GMT).
Auracast technology allows a single transmitter to deliver low-latency, high-quality sound to unlimited compatible receivers, including hearing aids, earbuds, and speakers, transforming how venues share audio with audiences. This seminar will help professionals unpack and understand it.
What attendees can expect
The 45-minute session will explore the essentials of Auracast, outlining what the technology is and why it matters for the Pro AV sector. It will be a chance for the professionals to highlight how Auracast devices are being adopted by consumers and venues, and where broadcast audio technology is heading next.
Speakers will also examine the business case behind Auracast, showing how simpler installations, user benefits, and new markets can open commercial opportunities for AV professionals.
The conversation will extend beyond assistive listening applications, covering education, hospitality, entertainment, and sports environments.
Attendees will gain practical design insights, with advice on planning, specification, and project execution, alongside guidance on streamlined deployment. The session will also demonstrate how Williams AV’s Infinium controller and transmitter design simplifies integration for installers and systems designers.
A live 15-minute Q&A will follow the presentation, giving attendees the chance to ask technical or commercial questions directly to the expert panel.
Industry experts will be on the Auracast seminar panel
The online event features a panel of leading voices from across the audio industry, including Chuck Sabin, Vice President of Technology & Market Development at the Bluetooth SIG; Nathan Barrios, Team Leader for Technical Sales & Support at Amber Technology; and Ricardo Ehramjian, Manager of AV Technical Solutions at Williams AV.
They will be joined by Tony M Braun, Vice President of Global Sales and Marketing at Williams AV, for a live Q&A session following the main presentation.
How to join the Pro AV Masterclass: Designing and Selling Auracast Solutions
The Pro AV Masterclass: Designing and Selling Auracast Solutions seminar is free to attend and takes place online via Microsoft Teams.
The session will be from 4pm Central Time (10pm GMT) on Wednesday, 5 November.
Those interested in attending can register via the official Microsoft Teams event page here.
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