A new partnership has been launched to help spread awareness and adoption of Auracast.
Listen Technologies | Ampetronic are to work with AuraFuturity, a consultancy in the hearing, hearables, and broader communications markets, run by Andrew Bellavia.
He founded AuraFuturity in 2022 to help innovators in the hearing industry improve communication access for everyone. He also co-hosts the This Week in Hearing podcast and is a widely recognised thought leader in the hearing health and hearables space.
With Auracast, he has been an early adopter: using the assistive listening technology in his hearing aids. This first-hand experience is incredibly useful when sharing news and information about Bluetooth LE Audio equipment, and Andrew can regularly be found speaking at conferences, sharing his knowledge and experience. He also worked with the Bluetooth Special Interest Group (SIG) to increase awareness and adoption of Auracast broadcast audio, and is a friend of Aurahear.com
He is excited about the partnership: “Studies have shown that when people cannot hear well, fatigue increases and recall is reduced. Furthermore, about 25 million people in the US alone do not have measurable hearing loss but still struggle in challenging situations,” he says.
“Auracast provides a discreet way for them to use assistive listening with compatible earbuds in addition to those who wear hearing devices. That is why I am so excited to work with Ampetronic | Listen Technologies, a pioneer in the field, to bring the benefits of Auracast to more people.”
In his work, Andrew regularly highlights installations of Auracast-based assistive listening systems and interviews venue managers and end users about their experiences installing and using the technology at locations such as the Sydney Opera House in Australia and the Marriott Theatre in Illinois.
In his videos, Bellavia has demonstrated how to connect to Auracast broadcasts and illustrated the difference in audio quality when end users listen via an Auracast-based system.
He says: “Education is needed to make people aware of the full value of Auracast with its versatility and multi-channel capability. It’s amazing to see people’s reactions when I describe the benefits for neurodiverse people, or how descriptive audio and multiple languages can be supported.
“In a live music venue, the sound quality provides a more intimate, enjoyable experience to every seat. My goal is to bring that level of understanding to venues of all kinds, for the benefit of everyone.”
What will the Listen Technologies | Ampetronic partnership mean for AuraFuturity?
Listen Technologies and Ampetronic say they have engaged AuraFuturity to drive targeted outreach across venues, and to hearing care professionals and end users, bringing Auracast broadcast audio to more people in more places.
Through content creation, speaking engagements, and direct education initiatives, AuraFuturity will work alongside the Listen Technologies and Ampetronic teams to demonstrate the real-world benefits of assistive listening and build the understanding needed to accelerate adoption globally.
READ MORE: How Auri is helping bring Auracast to the world
Kasey Kaumans, national account manager for Ampetronic | Listen Technologies, says the partnership will have many benefits.
“Andrew is a trusted thought leader with technical knowledge,” he explains. “He also brings an informed end-user perspective to the assistive listening experience.
“He is a champion of Auracast technology because he knows first-hand how transformative it can be in settings like theatres, concert halls, houses of worship, and transit stations to hear well effortlessly.
“Listen Technologies and Ampetronic are committed to making audio accessible to everyone.
“In partnership with Andrew and AuraFuturity, we will continue to build awareness of Auracast broadcast audio, expand education about assistive listening, and accelerate the adoption of innovative, accessible audio solutions worldwide.”
For more on AuraFuturity, visit: https://www.aurafuturity.com/
For more on Ampetronic, visit: https://www.ampetronic.com/
And for more on Listen Technologies, visit: https://www.listentech.com/
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