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It’s time for Auracast to take to the skies

Why the new Bluetooth LE Audio standard can make air travel easier for all

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An airport terminal wall painted bright yellow with a black left pointing arrow, an airplane symbol, and the text Gates 24-42. A large graphic wallpaper of ancient Greek pillars is to the right, and the edge of a silver metal escalator handrail is visible in the foreground.
Navigating massive airport terminals relies heavily on visual signage, making audio clarity at individual gates a critical missing link for accessibility. Picture: Phil Creighton
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Earlier this year, we attended the launch of Auracast at two gates in Frankfurt Airport. The trial has been designed to make announcements easier to hear in busy, noisy, crowded spaces. The same technology could transform air travel too. 

We recently travelled from London Heathrow to Seoul’s Incheon Airport to attend the World Congress of Audiology, and the journey outlined why we need Auracast technology in airports. 

It is possible for people with additional needs, including hearing loss and deafness, to register with the airline before travelling so that extra support can be provided. Of the three flights this has been requested for so far, only one has actually translated to tangible help – and that was on the flight itself. 

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For someone who has hearing loss, how much support I need is an interesting question. After all, most will be able to read announcements on screens and see people are queuing to board the plane. 

As discussed with the Frankfurt Airport trial, Auracast removes the uncertainty. 

A tall purple and red column sign at an airport gate lounge that reads Virgin Atlantic, Sky Priority, Priority boarding, Groups 1-4, and instructions to keep the area clear. An airport gate agent is visible on the left, and passengers are gathering on the right.
Busy, crowded boarding areas often turn into a melee of passengers, making it incredibly difficult to hear specific group boarding announcements without direct assistive listening support. Picture: Phil Creighton

Being able to hear gate announcements makes a massive difference, with Bluetooth LE Audio providing clarity and the ability to hear in different languages. 

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Contrast that to the gate used at Heathrow’s Terminal 3, which was a dismal, miserable experience. Aside from a vending machine and seats, there was precious little else going on. A few drab posters on blank walls and a melee of people wanting to board their plane. 

While we did receive a text message telling us the gate was open, we didn’t receive a further message indicating when our group was boarding. With unclear announcements, we once again queued up and hoped for the best. 

A close up photo of an airplane seatback entertainment screen showing a white popup notification block on a dark background. The block features an orange informational icon, the heading Crew Announcement, and the message Announcement In Progress.
In-flight crew announcements temporarily pause entertainment systems but often leave deaf or hard-of-hearing passengers completely unaware of the message being delivered. Auracast could be a game-changer here Picture: Phil Creighton

On board, there were a host of announcements throughout the flight, including periods when seatbelts had to be worn due to turbulence. We switched on Google Live Transcribe, but even it couldn’t decipher what the crew was telling us. Had the announcements been made via Auracast as well as on the public address system, it would have been possible to offer the announcement that anyone can hear, as well as translations and, using a speech-to-text converter, a generated text message. 

A close up shot of airport gate signage with a wood grain background panel. The white glowing text at the top reads 25. Below it is an integrated digital screen showing a black background with the white Heathrow logo, the text Gate closed, and a digital clock reading 12:45.
Traditional airport gate screens like this one at Heathrow provide status updates but offer no real-time audio support for passengers with hearing loss. Picture: Phil Creighton

With none of that, it was really hard to understand what was going on, not helped by ears needing to go ‘pop’. 

Unfortunately, staff didn’t check in on two deaf passengers during that flight – we were one of them. And that meant any query we had, aside from the drink and food trolleys, went unasked. 

It could also be possible to fit Auracast transmitters to each seatback screen, and to ensure that all content is captioned – only a handful of films were. This would go a long way to helping passengers. 

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A hand holding a small black electronic transmitter called an Avantree Voyager in front of an airplane seatback entertainment screen. The transmitter screen is illuminated showing its name, and a small black cable plugs it directly into the screen headphone jack.
Using portable transmitters like the Avantree Voyager helps bridge the gap for in-flight entertainment, though widespread deployment of Auracast would remove the need for personal adapters. Picture: Phil Creighton

For our journey, we plugged in an Avantree Voyager (review coming soon) and GN ReSound’s MultiMic+, allowing us to hear without subtitles. The effort of concentrating on the speech in a movie while there is a lot of background noise was just too much.

Air travel is stressful enough for many, but introducing Auracast will make a difference and transform passengers’ lives. We can’t wait for it to take flight.

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