Bettear, one of the pioneers in professional Auracast broadcast audio solutions, is expanding to the United States.
It has launched Bettear Inc. and appointed Kent Cawthorne as General Manager, Americas. He will lead the company’s operations across the Americas.
Founded nearly six years ago with a mission to transform everyday experiences for the hundreds of millions of people worldwide who are hard of hearing.
Today, Bettear operates across four strategic pillars: live audio broadcasting, immersive audio experiences, secure broadcast environments, and assistive listening. Its solutions serve professional AV environments, higher education institutions, cultural venues, government facilities, and commercial spaces, delivering secure, scalable, low-latency audio directly to personal hearing devices and dedicated receivers.
Bettear was among the first to launch an Auracast ecosystem. Its solution includes a transceiver that can be set up to receive or transmit Auracast, making it ideal for tour guides, while its security features ensure it is secure enough for use in legal settings such as courtrooms, police stations, and bank counters.
With distribution channels spanning more than 60 countries worldwide, Bettear has established a strong global footprint. The launch of Bettear Inc. reflects the company’s conviction that the United States represents the most significant growth engine for the next phase of professional Auracast adoption.
“The establishment of Bettear Inc. is not simply geographic expansion; it is a strategic commitment to leading the professional wireless audio transformation in the Americas,” said Itamar Gabbay, CEO of Bettear.
“Auracast will redefine how audio is delivered in professional environments, but technology alone is not enough. Quality, reliability, and system-level innovation are what will define long-term success, and that is where Bettear stands apart.”
Auracast represents a ‘structural shift’ in audio distribution
Kent Cawthorne, who is heading up the American expansion of Bettear, brings more than three decades of executive leadership experience in the professional AV and broadcast industries.
Most recently, he served as Vice President of Sales at Legrand AV, overseeing sales strategy for leading brands including Chief, Da-Lite, Middle Atlantic, and Vaddio.
Prior to that, he held senior executive roles at Kramer Electronics USA, PESA, Grass Valley, and Sony Electronics, building extensive channel networks and driving sustained market growth across North America.
“The professional AV market is entering a structural shift in how audio is distributed and experienced,” he said.
“Auracast represents a foundational evolution, but execution and engineering excellence will determine who leads this transition.
“Bettear’s product quality, system architecture, and long-term vision uniquely position the company to set the professional standard in the Americas. I am excited to build this next chapter together.”
For more on Bettear, see our company profile here.
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